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Product Market Fit: What is it and What is its Evaluation?

Product market fit represents the most significant step in a product’s development process. Finally, it has the appropriate item in the marketplace. It’s a significant step in the product development process (or feature). It is where the value is created, and the value is taken to match.

Businesses must know if they have a marketable product before investing in manufacturing. Therefore determining product-market fit is crucial. It’s a waste of resources to develop products that nobody wants or that can’t compete with what’s already on the market.

What Is Product Market Fit?

The term “product-market fit” describes a circumstance in which an industry’s potential customers purchase, adopt, and recommend the product in sufficient numbers to ensure the product’s continued profitability and success.

Marc Andreesen, a businessman and investor, is usually credited with creating the term “product-market fit,” which refers to the process of identifying a suitable marketplace for a given product. When considering product-market fit, you should consider the product to be so appropriate for your customers that they become your best salesman.

Why Is The Product-Market Fit So Vital?

Even though you’ve prepared a product that resolves a problem, it doesn’t indicate that there was an issue, to begin with. Without attaining product market fit, you face the risk of designing a product that nobody wants.

Before confirming that enough customers are ready to spend money on a product, your team can’t afford to prioritize other crucial strategic goals such as popularity or boosting sales. These initiatives could be unproductive if you haven’t initially decided if your item has a large potential market to be profitable.

When there is no Product-market fit, it becomes clear:

  • Customers not thoroughly appreciating the importance a company’s product or service offers
  • Customers do not recommend your goods or service to others.
  • Low rates of repurchase, renegotiation of contracts, or few user engagements
  • There are no reviews, or the reviews aren’t very positive
product market fit

Who Is In Charge Of Ensuring Product-Market Fit?

The term is typically associated with advertising and product development. In reality, getting there is the responsibility of everyone in the company. All divisions, including marketing, corporate development, services, and finance, contribute to the organization reaching this significant milestone.

How Do You Evaluate If Your Product Fits The Market?

To begin analyzing whether or not your product is well suited to the needs of its target audience, you must first be familiar with the following two categories of data:

1. Quantitative:

NPS score
Turnover rate
Rate of development
Market share

2. Qualitative:

  • Word-of-mouth; your current customers serve as sales representatives.
  • Media coverage and analyst reports that mention your company and its offerings are great marketing tools.

What Are The Requirements For Product-Market Fit?

1. Recognising your target audience
2. In-depth knowledge of the customer’s problem, its severity, and the client’s existing solution.
3. A solution that effectively resolves the client’s issue
4. Scalable sales procedure
5. Having a large number of regular paying clients with retention rates over average
6. More than forty percent of clients indicate they would be unsatisfied if your organization ended its existence tomorrow.

Evaluation of Product Market Fit

Product market fit can be determined by collecting the appropriate data, analyzing that data to get insight into the market, and then using that knowledge to refine and enhance your product.

Step one: Identify your prospective clients

Perform research before getting into the factors that impact the viability of your product. Observe how to target clients react to competing offerings to understand what they desire.

Here are a few considerations for the discussion:

  • Guide the conversation in such a way as to reveal any mismatch in your pyramid’s sections.
  • Inquire about your clients and whether they comprehend your marketing strategy.
  • See if they feel the product delivers on this value proposition, and if not, what improvements they would anticipate.
  • Inquire with them about how simple it is to use the product.

Step two: Metrics and tracking can help you figure out how big a market you can reach.

To evaluate product-market fit, you must first understand the market you’re targeting, including actual measurements connected to revenue potential. Even if there is a market for your product, you still need to demonstrate that the demand within the market is significant enough to support a financial investment.

Step three: With NPS and PMF, you can determine how well your product fits the market.

If the sum of your growth and profits is less than forty percent, your product hasn’t discovered its market. You need to gather data, form hypotheses, design and develop a prototype, test it, and incorporate the results into future decisions about the product’s features and pricing.

Product market fit, as with all elements of product development, is an ongoing process. To find out why your product isn’t meeting customer demand, you can utilize the surveying platform to analyze your Product/Market Fit (PMF) scores and add additional questions.

How Is A Product-Market Fit Maintained?

  1. Identify the target audience.
  2. Recognize the complexity of the issue faced by the customer.
  3. Create a working version of the solution’s Minimum Viable Product (MVP).
  4. Verify that the solution fits your problem
  5. Transform the MVP into something of a Minimal Marketing-Ready Product (MMP)
  6. Ensure that the sales process is scalable.
  7. Use Sean Ellis’ approach to determine Product-Market Fit.

Consider enrolling for one of the POPM & APM certification courses, which will show you more about the strategies and techniques required for determining product-market fit, and understand more about Customer CentricitySAFe POPM certification is available in Remote or Classroom styles to satisfy your needs. When you find your product’s ideal position on the market, marketing becomes much more straightforward since the consumers and other stakeholders are actively involved in the process from the beginning.

Product Market Fit Glossary : 

NPS – Net Promoter Score
MVP – Minimum Viable Product
MMP – Minimal Marketing-Ready Product
POPM – Product Owner Product Manager
PMF – Product Market Fit